Lead the Way: Turning Digital Traffic into Real Relationships (Free Event)
Are you tired of throwing money at marketing that only delivers "cold leads"?
Description
In today's crowded digital space, patients aren’t just looking for a dentist — they’re looking for someone they can trust. And the secret to filling your appointment book consistently isn’t another discount offer…
…it’s a digital strategy that positions you as the go-to expert in your local area.
Learning objectives
In this interactive presentation you will learn:
How to shift from lead-chasing to relationship-based marketing
The psychology behind patient decision-making (and how to align your message)
Why most ads fail — and how to fix yours fast
How visibility, Search Engine Optimisation (Google #1), and email nurturing combine into long-term growth
Real strategies to stop competing on price and start attracting patients who value what you offer
Presenters
Mark has spent over 40 years in dentistry, 25 years working as a GDC registered dental technician with 15 of those years running his own laboratory in Harley Street area of London and for the last 15 years as a dental digital marketing consultant. He has a Master's Degree in Business Administration (MBA) majoring in marketing, innovation and creativity. He’s also a Master Practitioner of the communication modelling system, Neurolinguistic Programming (NLP).